It was developed by the Boston Consulting Group in See below:. Dogs , found in the lower right quadrant of the grid, don't generate much cash for the company since they have low market share and little to no growth. Because of this, dogs can turn out to be cash traps, tying up company funds for long periods of time.
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Second, it acts like a switchboard, rapidly routing the toughest corporate-development questions to the BCG experts best suited to answer them. Another famous example of the usage of the Transaction Center is when Dutch company Royal DSM wanted assurance that it was getting fair value in its proposed joint venture with a U. Acquisitions offer another way to grow when organic growth opportunities are limited. And the pruning of corporate portfolios enhances opportunities to create value. BCG research has consistently showed that the majority of transactions destroy shareholder value for the acquirer. And it will enable clients to develop the skills to achieve deal-making mastery over the long term.
BCG growth-share matrix
The Boston Consulting Group is an international strategy and general management consulting firm whose mission is to help leading corporations create and sustain competitive advantage. As a truly international firm, our strong global presence offers clients and employees a wealth of cross-cultural experience. BCG employs some 2, consultants drawn from the ranks of America's top business schools, including the University of Chicago, Harvard, Stanford, and Wharton University of Pennsylvania. A major share of the firm's clients are among the world's largest corporations, but BCG also advises mid-sized companies and nonprofits as well as performing some government work.
Since its inception, BCG has been a thought leader in business strategy. The firm enjoys bragging rights to a long line of CEOs, partners, and senior consultants who have been major voices in the grand scheme of management consulting. You may be familiar with the BCG-matrix?